PinnedDario Di FeliciantonioScaling Badi through digital channels, the user acquisition challenge.Working in a startup is one of the most exciting and rewarding experiences that could allure someone looking for a disrupting professional…5 min read·Nov 7, 2020----
PinnedDario Di FeliciantonioOften mistakenly labeled as a type of marketing with Growth we refer to a cross-functional…The difference from the mainstream methodology (based on creating isolated customer lifecycle stages to help marketers and POs identify…·8 min read·Nov 10, 2020----
PinnedDario Di FeliciantonioFacebook eCPM: The first (and only) thing you need to knowIt’s common knowledge that when we advertise on Facebook we must win an ads auction outbidding other advertisers aiming to show their ads…·9 min read·Nov 9, 2020----
Dario Di FeliciantonioinPlus MarketingHow will iOS 14 affect your marketing and why is Apple doing it?The Apple announcement to revamp its forth-coming OS into a less intrusive ecosystem has created a fuss in the whole online advertising…6 min read·Nov 16, 2020----
Dario Di FeliciantonioThe Three Layers Of a Successful Facebook Campaign (updated 2020)Whatever we may say impressions are no longer a KPI businesses are penchant for taking into consideration when it comes the time to…·14 min read·Nov 12, 2020----
Dario Di FeliciantonioMaximize your way to success. The importance of optimizing campaignsWhen it comes to serving advertising spaces, all social media networks rely on a type of programmatic media buying based on Real Time…·3 min read·Nov 11, 2020----