An intro to Growth Marketing (and why it’s a game-changer)
8 min readNov 10, 2020
Often mistakenly labeled as a type of marketing with Growth we refer to a cross-functional methodology that consists in creating processes to foster virality, usage growth and the scalability of a product through automated loops and recurring experimentation. The Growth methodology is more of a full-stack strategy as it doesn’t involve marketing solely but relate to a transversal work of…