The Three Layers Of a Successful Facebook Campaign (updated 2020)
14 min readNov 12, 2020
Whatever we may say impressions are no longer a KPI businesses are penchant for taking into consideration when it comes the time to determine the success of a marketing campaign. Truth be told, some branding-focused giants like Coca Cola, McDonald’s or Red Bull still need to secure their inventory slots no matter how much money returns at the end of the day but true is also…